• Nu-World was established in 1946 by the late Harry Goldberg and partner
  • The Company began manufacturing Electrical Wiring Accessories
  • The manufacturing of Small Electrical Appliances was introduced in 1952
  • Michael and Jeffrey Goldberg joined Nu-World in 1978
  • Nu-World began importing and distributing Small Electrical Appliances in 1980 - to add to the range of manufactured products
  • Nu-World was listed on the J.S.E. in November of 1987
  • JVC - In 1995 Nu-World was appointed by THE VICTOR COMPANY OF JAPAN as its sole agent for JVC in South Africa and Sub-Saharan Africa
  • 'WHITE GOODS' - Import and distribution, were introduced in 1997 with the International Brands of TOSHIBA and WHITE WESTINGHOUSE
  • NU-TEC Consumer Electronics - introduced in 1999
  • FUJITSU Air-Conditioning - introduced in 1999
  • Acquisition of a controlling interest in PRIMA-AKAI AUSTRALASIA (PTY) LTD - effective April 2000
  • James Ralph (Pty) Ltd - Agency / Distribution Agreement for CASIO, SAMSUNG and SANJI - effective August 2000
  • TELEFUNKEN - Appointed Sole Agent for South Africa - December 2000
  • Nu-World is South Africa's leading player in Small Electrical Appliances
    - Largest manufacturer
    - Largest importer
    - Largest exporter
  • Nu-World is ONE OF THE LARGEST PLAYERS in 'CONSUMER ELECTRONICS'in Southern Africa - with our complimentary Brands of 'JVC, TELEFUNKEN and NU-TEC'.
  • Nu-World houses an impressive line-up of 22 INTERNATIONAL AND LOCAL BRANDS
Mission Statement
We at Nu-World, are driven by the quest for excellence across all the disciplines of manufacturing, importing, distributing and exporting, in the Global Market of Branded Consumer Durables - working together with a team of committed, well - trained and empowered employees.

We aim to provide products of outstanding quality to our clients worldwide, superior returns to our shareholders - whilst contributing to the growth of a democratic and prosperous South Africa.

We will strive to be acknowledged, both locally and internationally, as a reputable source and provider of Branded Consumer Durables. We will endeavor to ensure that the needs and expectations of our customers are consistently surpassed.

The attainment of this vision and mission will require a sustained level of superior customer service and operational excellence - to ensure the continued growth and expansion of our business.


  • Over the past 5 years (1995 - 2000), Nu-World has achieved an annual average compound growth rate of 40% in Headline Earnings
  • 10 Consecutive years of growth in Turnover, Operating Income, Attributable Earnings, Earnings Per Share and Dividend
  • President's award for export achievement 1994
  • President's award for export achievement 1995
  • Sunday Times Business Times Top Company of 1997
  • Financial Mail Top Performer of 1997
  • Star Business Report Growth Company March 2000
  • Finance Week Emerging Giants year 2000
  • First Acquisiton - Prima-Akai Australasia (Pty) Ltd - May 2000
  • Prima International U.K. (Pty) Ltd - Strategic alliance
  • Agency / Distribution Agreement - Casio / James Ralph (Pty) Ltd - August 2000
  • TELEFUNKEN Agency for South Africa - December 2000
  • Star Business Report - Rated as one of the Top 10 Growth Companies listed on the JSE


Legal Info Contact Us